"Shipping by boat rather than air reduces CO2 emissions by 20-30 times."

Our stated goal is to minimize greenhouse gas emissions resulting from our daily operations. To achieve this, we select the most sustainable transportation method suited to the distance. As air freight carries a significantly larger carbon foot- print compared to shipping by boat or by train, we are working diligently to keep our containers from ever getting airborne. For 2025, we have a goal of creating zero emissions due to air freight, by carefully coordinating major deliveries and making customers demanding air freight compensate for the increased carbon cost.

To phase out air freight, we will actively select long- haul train freights as the preferred option for bulk shipping. The vast majority of our goods, though, is shipped by boat. As a member of Clean Shipping Index, an initiative aiming to push carriers to use cleaner vessels, we are actively working to reduce the impact of shipping on the world’s oceans.

However, the most sustainable journey is often the shortest one. That’s why we strive towards reducing the need for shipping physical samples and producing more items closer to market in the future. Today, we have production facilities on all continents, and our long-term ambition is to increase the percentage of local and regional manufacture.

Longevity is an integral part of our design process. Starting at the drawing board, the choices we make at the beginning of a product’s lifecycle not only shape how a garment looks, feels and performs. They also determine how long the garment will keep up with the athlete wearing it, and how it can be repurposed at the end of its natural lifespan.

Malin Caron, Concept Designer